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Likes are vanishing soon, even though influencers drive economics. This past May, Instagram began testing the removal of likes in several countries. Once the feature is fully implemented in the U.S., the likes will be accessible only to the original poster. And, Facebook has confirmed they will also follow the trend as soon as next…

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Yes, Twitter can be good for your search. Twitter and Google play together. You are likely aware that tweets appear in search results, including tweet-filled carousels. Yet the relationship isn’t all about indexing data or algorithms. According to PPC expert Mark Irvine, people power also connects Twitter and Google.  Active searching ramps up after topics trend on…

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Celebrity marketing is old news, with businesses of all sizes shifting to micro influencers. Sure, Big Brands will continue to feature stars. How about Sofia Vergara, her son and their fabulous shampoo? Jennifer Aniston and her beloved skin creme? Or Dennis Quaid and his fake spokesman take on insurance? These commercials are fun to watch, make you…

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Now that research survey tools have become democratized and readily accessible online, businesses are relying on them to make ongoing connections with fans, prospects and customers. Online surveys are okay It’s worth listening to expert researchers who caution us about findings based on how people give their opinions. This week, the Pew Foundation shared their…

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How do you know which brands to trust? Consumers are faced with responding to brands on a daily basis. The next time you watch TV, whether live or on demand, try counting the barrage of commercials and brand mentions. While you watch, also notice how many businesses offer some kind of guarantee. It’s far less…

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