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All businesses depend on consumers and their emotional responses. We’re aware that brands often make us feel good and, by drawing us closer, encourage our support. Yet they can also sometimes neglect or ignore us. As business owners or managers, we start out with the right intentions towards consumers and often run out of time, money or…

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Too many companies put too little effort into something that truly matters to their consumers. Did you know brands lost a heaping $75 billion to their competitors last year, due to poor customer experiences? Even worse, that’s a 20 percent increase from the year before. In this tech-driven age, many businesses have chosen efficiency over sentiment. They…

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It’s all too easy to slip into bad marketing habits, sometimes without even noticing. When content marketing, every marketer is at risk of falling into old, repetitive patterns rather than continuously evolving with their audience. Ask yourself if you have ever, or how regularly, you fall victim to these common marketing no-no’s: Winging your publishing…

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