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As a brand owner and marketer, you may have grown weary thinking about or addressing your influencer strategy. Yet we believe there’s not enough influencer buzz, and that marketing through your fans has finally reached an inflection point: relying on paid influencers is good for some, reaching free influencers may be better for all. Influencer…

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Does creating digital connections feel like a burden or privilege to you? Even transcendent brands, with clear purpose, can struggle with creating trustworthy relationships online. While businesses do need to create demand, volume and transactions, we want to explore how trust gets translated into practical business benefits. Watch our video about building trust digitally. Your Feelings…

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Here’s proof positive that social sources impact local shopping. You already know that social channels “work” when shopping locally. When someone asks for advice about buying a product or service, others cheerfully chime in with their two cents and more. Social shopping has become pretty effective online — and it noticeably impacts local search and…

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Amazon is the most trusted company. Facebook is the least trusted company. In a recent survey, some 27 percent of Americans said they trusted Amazon the most and 40 percent trusted Facebook the least with their personal information.  On the flip side, 3.8 percent trusted Facebook the most and 7.7 percent trusted Amazon the least.…

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Often the biggest spending brands lead the way, and we enjoy watching Super Bowl commercials as much as anyone. Yet it’s possible for local businesses to win the hearts and minds of their target consumers, without spending $5 million for 30 seconds of airtime. Your Brand Presence Small business owners “pay to play” through the…

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