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When it comes to Search Engine Results Optimization (SEO) for your healthcare practice, change is the only constant. Working with SEO is challenging per se, but especially so in the healthcare industry. As a medical practitioner, you cannot afford to ignore SEO as part of your overall set of digital marketing activities. Today, about 58%…

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If you are a healthcare professional, you may have wondered about testing marketing strategies that work for other industries. The healthcare space is unique in its own right, as well as very highly regulated. So, what works for the manufacturing or retail sectors, for example, may not work for you. Email marketing is one such…

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As a healthcare practitioner, you are ready to throw up your hands. Website visitors are simply not staying on your website. Your “Bounce Rate,” which is the percentage of visitors who navigate away from your website after viewing only one page, keeps rising. What’s more, your website actually repels visitors instead of attracting them. So,…

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If you are a healthcare provider, you may be struggling to understand the importance of backlinks. Backlinks are a vital strategy for getting your website ranked higher in search engine results pages (SERPs). All this means backlinks help drive new patients to your website. So, what exactly are backlinks? Well, a backlink for a given…

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Today, blogging is a must if you have your own healthcare practice. Blogs help you get noticed and help your practice stand out from your competitors. However, when you are writing about medical issues, it is vital that your posts get noticed by ranking high up in search engine results. However, for this to happen,…

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