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Sometimes it feels like we’re going through the motions with Twitter. Remember when you created a Twitter handle? Or where you first experienced hashtags? Twitter seemed like an important place to declare your digital presence, attract interest, create connections and impact your business. Yet for many businesses, Twitter has become an afterthought: it either goes…

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Coffee brands teach us what to do and what not to do. Whether you buy coffee and make it at home, hang out at your local shop, or visit a drive-though kiosk, all these experiences are instructive. With varying degrees of success, coffee-related businesses compete tirelessly to keep customers. 1. Seek higher grounds “Every pound…

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Ignoring the Amazon train may soon be a thing of the past, as many small business owners are beginning to realize that joining Amazon actually helps rather than hurts them. The ubiquitous, always accessible one-stop shop has gained the trust and loyalty of online shoppers worldwide. Are small businesses supposed to compete or cooperate with the behemoth?…

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Black Friday 2018 means big business. Check out these statistics on how much and where consumers spent the most on the biggest shopping day of the year. Here’s a breakdown of how much and where consumers did the majority of their shopping: • Consumers spent $6.2 billion on Black Friday this year. • Total revenue spent on…

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