The Internet has been around for quite a while. And so has Internet Marketing.
Whatever the size and type of your business, chances are, you can benefit immensely from Internet Marketing. However, many people, including many marketers, are not fully versed in the breadth of Internet Marketing mechanisms and tools. That’s what we’ll talk about in this article.
So, what is Internet Marketing? It’s also called online marketing or digital marketing and is the process of promoting a product, brand, or service over the Internet. Its broad scope includes many activities, such as email marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM/PPC), social media marketing, SMS/Text Messaging, online advertising, Websites & Landing Pages, Customer Relationship Management, and any other promotional activities done over the Internet.
Search Engine Marketing (SEM) is a form of marketing that promotes a business through paid ads that appear on the Search Engine Results Pages (SERPs). This includes contextual advertising, paid placements, or search engine optimization.
Search Engine Optimization (SEO) uses unpaid and natural processes to promote a business online, including promoting content on SERPs. The strategies used to effectively leverage SEO includes keyword research and placement, link building, and social media marketing.
Social Media Marketing, is the process of promoting a brand or business online through various social networks like Facebook, Twitter, LinkedIn, Google+, Pinterest, and more. Effective Internet marketing is a perfect blend of SEO, SEM, and Social Media.
Email Marketing is the act of sending a commercial message to a group of people, using email. Every email sent to a customer or potential customer can be considered to be email marketing.
Pay-Per-Click (PPC) Advertising is also known as Cost-Per-Click (CPC). It is an Internet advertising model that is used to direct traffic to websites, in which an advertiser pays the publisher when an ad is clicked.
Customer Relationship Management (CRM) is an approach to manage a company’s interaction with current and potential customers.
How SEM contributes to Effective Internet Marketing
While SEM gives your business increased visibility on SERPs, it also makes it easy for you to reach your target audience and engages them by helping them become familiar with your brand. This engages them in a two-way conversation so that your brand is always top-of-mind for them.
While SEM gives your business greater visibility, the latter without an increase in sales is useless. What’s great about SEM is that it also generates conversions. The latter might include a prospective customer signing up for your newsletter, ordering your product online, or becoming your affiliate. In a nutshell, SEM results in action, which increases and improves your conversion rate.
Hiring an SEM expert can help your business and save you an enormous amount of time. An SEM expert can increase and improve your search engine rankings. They can also launch a pay-per-click advertising campaign that can improve your online exposure. Other Internet marketing strategies can be integrated to combine with your SEM activities. At IntellaSphere, we can help you create and deploy an effective SEM strategy, whatever be the size and type of your business.
How SEO contributes to Effective Internet Marketing
With SEO, you need to identify the necessary keywords that should be included in all content and on all channels to enable your business to be at the very top of search engine listings. However, it is also important to not only use the right keywords the right number of times but also to avoid Internet marketing malpractices like keyword stuffing.
With time being at a premium, many companies prefer to hire an SEO marketing consultant to help establish an effective SEO marketing strategy for their business. This is because they realize that SEO marketing is an important and necessary part of the Internet marketing mix. At IntellaSphere, we can help you design an SEO strategy for your business. We can also analyze and come up with the right keywords for all of your online content and other online marketing collaterals.
How Social Media contributes to Effective Internet Marketing
Social Media is an important cog in the wheel of Internet marketing. It is especially important for businesses that want to reach out to niche markets. If your business has a presence on some of the top social media sites, it can develop multiple entry points in the organic listings. This exponentially increases your exposure to your target audience. All of this adds up to a very real competitive edge for your business.
At IntellaSphere we can manage your social media strategy and postings to ensure that you maximize your social media presence to gain more visibility and customers.
How Email Marketing and Multi-channel campaigns contributes to Effective Internet Marketing
Email Marketing can contribute to effective Internet Marketing in a variety of ways. It is one method of growing your Internet business that seems to last forever. Brands that have large email lists are at a definite advantage and studies show that for each dollar a brand spent on their email marketing campaign they made more than $40. Email puts your brand in a place where it matters most…your customer’s inbox.
By sending out periodic emails about new products, specials, or sales, and also about additions to your website, you can drive customers back for repeat purchases. Emails can also be forwarded quite easily, so it’s possible that your customers forward your email to their friends and family.
However, it is important not to overwhelm your customers with a deluge of email messages. It is vital that businesses determine the right timing and frequency of their email messages. This is where IntellaSphere can help!
We can help you craft an effective email marketing strategy that will tie in with your overall Internet marketing strategy to increase the number of your customers and prospective customers.
How Promotional Offers and Advertising contributes to Effective Internet Marketing
Promotional offers and Pay-Per-Click (PPC) Advertising are among the most influential Internet marketing strategies. PPC lets you put your promotions before elusive prospects at the correct time when they are scanning your kinds of products and services.
No other Internet marketing strategy can do this as effectively as PPC does. Within a short time after setup, you can launch your PPC campaign on Google Adwords and can see the results.
Google Adwords lets you use “Conversion Tracking” tools so that you can see precisely which keyword phrases are converting prospects. This means you can streamline your Internet marketing strategy and website accordingly, to ensure that you are more productive.
At IntellaSphere, we understand the importance of promotional offers and PPC advertising. We’ll help you leverage both in the context of your overall Internet marketing strategy.
How Customer Relationship Management (CRM) contributes to Effective Internet Marketing
CRM technology can deliver benefits in a lot of very different ways in the context of effective Internet marketing. CRM is a system that aims at improving relationships with existing customers, finding new prospective customers, and winning back former customers.
All of this can tie in with your overall Internet marketing strategy, using software that helps in collecting, organizing, and managing customer information. CRM can help you grow your business in a variety of different ways. It can improve customer relations, increase customer revenue, enable better internal communication, and optimize marketing.
With the help of CRM you can understand your customer needs and behavior, thereby letting you know the correct time to market your product to customers and potential customers. CRM also enables you to know and target the most profitable customer groups. In this way, you can optimize your marketing resources more efficiently.
At IntellaSphere, we’ll help you set up and use an efficient CRM policy and technology to maximize your Internet marketing results. We work with individual businesses in a holistic manner to bring together all of these multiple channels to optimize your Internet marketing results.
So, now you know how Internet marketing is a perfect blend of multiple channel marketing. To come up with an effective and holistic Internet marketing strategy for your business, do consult IntellaSphere, an integrated Internet marketing agency. By doing so, you’ll ensure that the Internet marketing strategy for your business and your brand is in safe hands. Here’s to an integrated and effective Internet marketing strategy!
For more information on how you can effectively craft an Integrated Internet Marketing Strategy for your business, contact IntellaSphere at 425-283-9772 or at email@example.com or on our website at www.IntellaSphere.com.
by Bruce Worrall, Feb-1-2018